4 Issues Killing Your Easter Ads—Fix Them

Don’t Let the Bunny Bounce Past Your Brand This Easter

Easter is one of the biggest retail opportunities of the year. In 2024 alone, U.S. consumers spent $24 billion on Easter-related purchases—up from $20.8 billion in 2022, according to the National Retail Federation (NRF). From chocolate bunnies to pastel decor, shoppers are ready to spend, and businesses are eager to cash in.

But here’s the kicker: many brands launch Easter ad campaigns only to watch them flop like a soggy marshmallow chick.

Why? Because they fall into the same tired traps year after year.

Let’s fix that.

If your Easter ads aren’t converting, it’s likely due to one (or more) of these four issues. Let’s break them down, explore what’s going wrong, and learn how to flip the script just in time for next year’s Easter rush.

1. You’re Being Too Generic (and It Shows)

Problem:

“Hop into savings!” “Egg-cellent deals!” “Spring into style!”

We get it. Puns are fun. But if your Easter campaign looks like every other brand’s, you’re blending in—not standing out. Consumers are bombarded with thousands of ads per day. If your creative lacks originality, you’re toast.

Why It’s Killing Your Ads:

Generic messaging leads to ad fatigue. According to a 2023 HubSpot report, consumers are 3x more likely to engage with personalized and unique ad content than repetitive seasonal slogans.

Fix It:

Be bold. Create Easter-themed campaigns with a fresh twist:

• Highlight Local or Cultural Easter Traditions – For example, the Finnish tradition of children dressing up as “Easter witches” was the focal point of a successful 2022 Visit Finland tourism campaign.
• Run an Easter Challenge or Giveaway – Encourage user-generated content with a unique Easter hashtag, such as #CrackTheEggHunt.
• Feature Real Customers or Stories – Create micro-campaigns centered around Easter family moments, shared recipes, or sustainable celebrations.

Expert Tip:

Use AI tools like Canva Magic Write or Copy.ai to brainstorm creative slogans that match your brand’s voice but avoid the clichés.

2. Your Timing Is All Wrong

Problem:

You launched your Easter ads on Good Friday… just two days before Easter Sunday.

Big mistake.

By then, most shoppers have already made their holiday purchases. Your ad might look great, but it’s showing up too late to influence buying decisions.

Why It’s Killing Your Ads:

According to Google Trends, searches for “Easter gifts” and “Easter decorations” spike 3–4 weeks before Easter Sunday. If you’re not in front of your audience by mid-March, you’re missing the window.

Fix It:

Plan your Easter campaign in phases:

• Phase 1 (4 Weeks Out): Awareness — Start teasing your Easter promos via email, social, and blog content.
• Phase 2 (2–3 Weeks Out): Engagement — Launch retargeting ads, influencer partnerships, and early-bird discounts.
• Phase 3 (1 Week Out): Conversion — Push urgency-focused ads with countdown timers and last-minute gift ideas.

3. You’re Ignoring Mobile-First Shoppers

Problem:

Your Easter landing page takes 7 seconds to load on mobile and looks like it was designed in 2012.

Consumers won’t wait. And they definitely won’t convert if the UX feels clunky.

Why It’s Killing Your Ads:

According to Think With Google, 53% of mobile users abandon sites that take longer than 3 seconds to load. Plus, 72% of e-commerce traffic now comes from mobile devices.

If your Easter campaign isn’t optimized for mobile, you’re losing more than half your audience.

Fix It:

• Compress images and minify code to improve load times.
• Use responsive design so your emails and landing pages look great on every screen.
• Test your mobile checkout—eliminate unnecessary steps, forms, or distractions.

Expert Tip:

Use tools like Google PageSpeed Insights and Hotjar to evaluate your mobile experience and see where users drop off.

Bonus Fix:

Include click-to-SMS offers or QR codes in physical Easter promotions to drive mobile engagement in-store.

4. You’re Not Tracking What Matters

Problem:

You boosted a few Easter posts, ran some ads, and emailed your list… but you’re not really sure what worked.

That’s a major missed opportunity.

Why It’s Killing Your Ads:

Without data, you’re flying blind. You can’t improve what you don’t measure.

A Marketing Sherpa study showed that marketers who track performance across platforms are 72% more likely to report strong ROI from their seasonal campaigns.

Fix It:

• Use UTM parameters to track which Easter ad sources drive traffic.
• Set up conversion goals in Google Analytics for purchases, email signups, and coupon redemptions.
• Review metrics beyond clicks—like time on site, cart abandonments, and email open rates.

Expert Tip:

Build a custom Easter dashboard in tools like Looker Studio (formerly Google Data Studio) to monitor real-time ad performance, even during the weekend surge.

Make Your Easter Ads Bloom (Not Bust)

If your Easter ads aren’t hopping toward better sales, chances are one of these four issues is holding you back:

1. You’re too generic
2. You launched too late
3. You ignored mobile users
4. You forgot to track results

Now that you know what’s wrong, fixing it is totally doable—and the payoff can be huge.

Easter is not just about eggs and bunnies. It’s about smart strategy, great timing, and giving your customers an experience worth remembering.

Start planning smarter, testing everything, and thinking creatively. You’ve got this.

Ready to Fix Your Easter Ads for Good?

• Drop a comment below if you’ve experienced one of these ad-killers.
• Need help? Let’s build your next seasonal campaign—contact us today.

Your next Easter campaign could be your best one yet.
Let’s make it hop.